Because retail shopping establishments are focused on the convenience of customers, they recognise that not all clients shop in the same way. Most retail consumers just purchase a few carry-on items and do not require or desire the use of a shopping trolley. Customers may grab more than just a few goods using shopping baskets, which is why they are crucial.

Many people who go to tiny retail outlets with the purpose of buying a few goods wind up buying more than they can carry in their hands and, if one is available, will reach for a shopping basket. Customers will make an on-the-spot decision to buy what they can only hold in their hands if there are no shopping carts accessible.

As a result, shopping baskets encourage customers to buy more than they can easily handle, and at larger retail establishments, shoppers can buy more than they planned to buy while avoiding the long queues at cash registers designed for standard-sized trolleys.