Our Team

Peter has a successful track record in senior management – he has operated businesses for 29 years with 22 of these years at SI Retail. In the first 16-year stint at SI Retail, Peter performed a range of roles, which culminated in his position as Managing Director for 6 years. Peter returned to the company in 2010 for a 3-year contract to assist in the development of the Shanghai division focusing on international trade.
With Peter’s appointment to the CEO role in 2016, his business acumen, leadership and industry experience complements a highly skilled leadership team achieving optimal outcomes for our customers.

Mende has been with us since 2002, and brings extensive knowledge and experience of retail and telecoms to help SI Retail and its clients improve efficiency and save money. He knows the business inside-out and his input has been invaluable in creating better processes and happier clients.
Today he works closely with our sales teams and client managers on design drawings, prototyping and production orders, container packing configurations and supply logistics. His ability to evaluate processes and find the most cost-effective and efficient approaches has worked wonders for SI Retail and its clients.

Sharon has over 25 years experience at the executive level managing a variety of businesses.  She has been with SI Retail for over 5 years helping the Senior Management further develop the business and ensuring that each customers expectations are met or exceeded.

 

 

Mitch has 10 years experience working in warehousing, distribution and logistics. He works with our sales team on new projects and products; focusing on sourcing, purchasing and the inward goods supply chain.

He also collaborates with our team in China to ensure effective and timely production, container packing and cost effective shipments, to provide you with a complete order, on time, delivered anywhere in Australia.

Beatrice has over 14 years of experience in Real Estate Property & Account Management. She started working at SI Retail 16 years ago and has progressed from being our Customer Service Manager to now working as our Strategic Customer Support Account Manager.

Beatrice supports the customer service department in addition to maintaining her own clients such as Super Retail Group (Supercheap Auto, Rays Outdoors, BCF, Amart, Rebel Sports), Curtain Wonderland, Blackwood’s, Coles, Pas Group, Samsonite, Myer and many more!

Beatrice specializes in custom-made projects and takes pride in establishing and developing long-term relationships with her customers. She loves to help and ensures that each client’s requirements are discussed in detail and each project runs to schedule.

She also assists in forecasting (to ensure a consistent supply of products), pricing and quoting (to obtain the best possible prices) and the roll out of new products/projects as required. Beatrice finds her role very rewarding and places an importance on communicating with her clients on a regular basis to ensure they are more than happy with our products and her services.

Shane has been working within the retail industry since the mid-90’s and in particular the point-of-sale and display sector since mid-2000’s. He has successfully completed national rollouts for numerous big brands including ARB, Dulux and Honda, as well as smaller independent brands and retailers. Having worked with a custom joinery / shopfitter for over five years he appreciates and understands the value of custom projects and the importance of bringing them in on time and within budget. His interest lies within the design and functionality of custom displays and he understands touch points as well as the need for them to be fit-for-purpose and within marketing and brand guidelines.

Shane brings a wealth of experience and a genuine passion for customer service, product development, and partnerships growth to drive market success. He has sucessfully executed multiple Versa rollouts and point of sale implementation, ensuring seamless integration and enhanced customer experiences. He excels in cultivating and nurturing long-term relationships, whilst his analytical mindset enables him to gather insights from customer feedback/market trends and translate these into actionable strategies for product enhancement and development. Shane's track record exemplifies his commitment to driving continuous improvement and fostering innovation, making him a valuable asset in achieving organizational objectives and ensuring ongoing success. 

Daniela’s experience comes from a mind-set that doesn’t stop improving and growing. She learned the industry by starting in customer service and quickly working her way to not only managing clients, but going out and winning clients on her own across the east coast of Australia.

Daniela is responsible for some of SI Retail’s biggest success stories like Road Tech Marine, Repco and EB Games, and is the type of person that gets the job done, while constantly bringing better ideas across store designs and logistics.

Jerome has almost 20 years in China, living the detail in efficiency and design practicality. An expert in connecting your brand vision (or retail concept) with specific manufacturing and engineering techniques to not only bring your vision to reality, but to optimise its practicality. And when he’s done it for the likes of Dockers, Sephora and Banana Republic, you can trust his engineering obsession and experience will maximise ROI on your retail environment.

Caitlin is a senior marketing professional with over 10 years’ experience in developing and maintaining national marketing budgets for a variety of large franchise businesses. Her expertise shines in building global client relationships and in designing, managing and producing high-end events and marketing campaigns.

At SI Retail, Caitlin seeks to maintain brand standards and elevate brand exposure through effective online/traditional marketing campaigns. She is proactive and enjoys helping other teams, analysing digital marketing data and promoting the SI Retail brand with a customer-focused approach.

Ronnie has over 18 years’ experience in designing & developing award winning retail fixtures & displays.

Whether it’s through a quick thumbnail sketch, or a photo-realistic computer rendering; Ronnie combines a creative mindset with a technical eye for detail to present retail solutions that are eye-catching, manufacturable and within budget.

Scott's journey at SI Retail commenced in 1992, marking the initiation of a fruitful 13-year tenure during which he assumed a diverse range of roles within the organization. In 2005, Scott sought to broaden his horizons and enhance his operational proficiencies by relocating overseas.

Upon his return to Australia in 2011, Scott assumed pivotal leadership roles in Senior Operational positions within the FMCG Manufacturing, Retail, and National Logistics sectors. This phase of his career proved instrumental in refining his strategic acumen and driving operational excellence, fostering his reputation as an accomplished and forward-thinking professional in the industry.

Scott's journey has now come full circle, as he re-joined SI Retail in 2023, this time as an accomplished Supply Chain Manager. In this pivotal role, he will leverage his extensive background and insights to play an instrumental part in steering SI Retails’ ongoing expansion efforts. Drawing from his multifaceted experiences, Scott will be a driving force behind the optimization of SI Retail's supply chain, ensuring seamless coordination and alignment with the company's growth objectives.

As a graphic designer at SI Retail, Daniela plays a pivotal role in creating visually engaging and impactful designs that effectively communicate messages and enhance brand identities. Employing a combination of artistic flair and technical expertise, Daniela collaborates closely with Marketing Department, and project managers to understand design requirements and objectives.

In the realm of graphic design, Daniela employs a keen eye for aesthetics and a deep understanding of design principles to craft a wide range of materials, including logos, brochures, posters, social media graphics, web elements, and other marketing collateral. Leveraging proficiency in design software such as Adobe Creative Suite, Daniela ensures that each design is aesthetically pleasing, attention-grabbing, and aligned with the client's vision.

Additionally, Daniela brings technical precision to the table through CAD drafting. Daniela uses specialized software like AutoCAD and SolidWorks to create detailed and accurate technical drawings for vital architecture, engineering, manufacturing, and construction projects. These technical skills enable Daniela to provide precise instructions to builders and manufacturers, contributing to the successful execution of projects