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CUSTOM MELAMINE SHELVES IN FITOUT FOR TJM

The Brief

TJM had a vision for their stores to create a consistent and immersive brand image to better leverage their brand message and drive sales in-store. They approached SI Retail with their vision for displays within their stores. This included a range of shelving, hooks, gondolas and other retail displays all made to the TJM brand and colour specifications.

Our Solution

SI Retail provided TJM with a range of off-the-shelf Versa gondolas as well as custom fixtures. We worked together to establish consistent branding throughout their stores. This included off-the-shelf items such as our popular black volcano Versa shelving system with grey kick panels to contrast. The hand sanitiser station which was used in two stores and retail display hooks were other popular off-the-shelf items used in these stores. Our new custom 90-degree corner unit was an exciting addition to tie the shelving together and create a seamless finish.

Custom products produced for TJM included special coloured melamine shelves with clip-in brackets to provide security. These shelves were designed and supplied in a ‘lemon tree’ colour as per TJM’s specifications.

SI Retail’s account manager for TJM worked closely with the team to provide all fixtures and accessories within a strict timeframe. Once the quoting process was completed, all stock was in the first store within 45 days. Our team’s level of communication and attention to detail is what drove this project to a successful, high-quality result. The feedback from TJM has been positive with particular comments made about our quality products, as well as consistent customer support from start to finish. SI Retail is incredibly proud of this achievement and we look forward to working with TJM closely on future projects.