The Brief

AWM is a part of MMEM (The leading distributor of electrical, communications and data, solar, lighting and associated electrical components and products in Australia).

AWM Scoresby were moving to a new location in Knoxfield and wanted an effective way of displaying a diverse range of products within their retail store. With a growing inventory of electrical components and accessories, they needed a versatile shelving solution that could accommodate various product sizes, shapes, and weights. Additionally, they wanted to create a visually appealing and organised shopping environment that aligned with their brand's core values and style. 

AWM Scoresby collaborated with SI Retail, a leading provider of retail display solutions, to address their shelving needs.

The solution was to implement SI Retail's VERSA Shelving System, a versatile and customizable shelving solution designed to enhance product visibility, adapt to changing layouts, and cater to a wide range of merchandise.

Our Solution

By integrating SI Retail's VERSA Shelving System into their store, AWM Scoresby experienced several positive outcomes:

• Enhanced Product Visibility: The modular shelving design allowed AWM Scoresby to showcase their diverse product range effectively, improving product visibility and making it easier for customers to explore their options.
• Optimized Space Utilization: The adaptable shelving configurations maximized the use of available space, enabling the store to efficiently display a wide array of products without overcrowding.
• Streamlined Shopping Experience: The organized layout and easy-to-navigate shelving system contributed to a more seamless and enjoyable shopping experience for customers, encouraging longer store visits.
• Brand Consistency: The VERSA Shelving System's black finish complemented AWM Scoresby's branding, creating a consistent and cohesive in-store atmosphere that resonated with their adventurous identity.
• Flexibility for Growth: As AWM Scoresby's inventory continues to evolve, the VERSA Shelving System's flexibility ensures that the store can adapt to changing product demands and seasonal displays.

In conclusion, the collaboration proved to be a successful solution for the store. SI Retails' versatile shelving system enhanced both the aesthetic appeal and functionality of the retail space, contributing to an improved shopping experience for customers and supporting the store's growth objectives.

Features

• Modularity and Customization: The VERSA Shelving System offered AWM Scoresby the flexibility to customize shelving configurations to match their product mix. Adjustable shelving heights and placement allowed for easy adaptation as inventory and seasonal displays changed.
• Durable Construction: The shelving system's robust build was ideal for accommodating a variety of product weights, from lightweight apparel to heavy-duty outdoor equipment. The durability of the shelving ensured a long-lasting solution that could withstand the demands of a retail environment.
• Easy Installation: SI Retail's VERSA Shelving System was designed for quick and hassle-free installation. This allowed AWM Scoresby to implement the solution efficiently, minimizing disruption to their daily operations.
• Versatile Display Options: The shelving system's design enabled both wall-mounted and free-standing configurations, optimizing the use of available space. This was crucial for AWM Scoresby, as they aimed to maximize their store layout for efficient traffic flow.
• Visual Appeal: The sleek and modern design of the VERSA Shelving System aligned with AWM Scoresby's aspiration for an attractive, contemporary retail environment. The black finish of the shelving seamlessly integrated with the store's branding and interior design.